In the dawn of a new decade, as experiential marketers it is important for us to be forward thinking and look to the future of our industry. In the Experience Economy, co-author James H. Gilmore addresses where he envisions the Experience Economy to be headed and what that means for the progression of marketing as we know it.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.