Imagine you could charge admission to your exhibit. Would the approach you take to your experience change drastically? In this bonus clip from Impact XM’s interview with James H. Gilmore, co-author of the Experience Economy, find out how he thinks this concept could affect the exhibit space.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.