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Industry Impact Interview with James H. Gilmore The Biggest Misconception

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In a B-to-B environment, it is important to remember that you are more than just an exhibit, square footage, walls, or counters. Consumers can appreciate a beautiful design, but they need the experience to remember you. Find out why this is critical to your success in this bonus clip with author James H. Gilmore.

Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.

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