Every attendee is unique. The way in which they interpret an experience is unique. With attendees becoming more and more specialized, how do we ensure that the experience each one of them is having is a positive and memorable one? This bonus clip from Impact XM’s interview with author James H. Gilmore has the answer you are looking for.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.