Twenty years ago, James H. Gilmore and Joseph Pine co-wrote The Experience Economy, which offers a new way to think about connecting with customers and securing loyalty. While much has changed in the world throughout this time, the impact of the experience economy has not. More than ever, experiences are increasingly necessary to form relationships.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.