20 years from now, the world we live in could be a very different place. Will technology and the digital world become more prevalent than it is today, or will future generations find themselves more excited by the physical world again? Author James H. Gilmore predicts which world comes out on top and what that means for the future of face-to-face marketing.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.