Over the past two decades, the landscape of marketing has changed drastically, from the introduction of digital through all of the technological advances since. While this creates new opportunities for creativity within this industry, it also offers a new level of competition not previously accounted for. Your number one competitor may not be that agency (is agency the right group or should it be company) you keep a careful eye on, this competitor may just surprise you.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.