Were you aware that one of the shortest tenures in corporate America is that of the Chief Marketing Officer? In this clip from Impact XM’s full interview with James H. Gilmore, he provides examples that today’s CMOs may want to use to their benefit and turn that fact into fiction.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.