In this bonus clip from Impact XM’s interview with author James H. Gilmore, he explains the concept of “customer sacrifice”. With a better understanding of this notion, you are armed with a better way of thinking about what you are offering to your customers and what it means for them. What is the key to this sacrifice? This clip has the answer.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.