Conventions and conferences worldwide cover every industry under the sun, from healthcare and technology to aviation and hospitality. Author James H. Gilmore gives his opinion on which industry he thinks is really getting experiences right. Curious if your industry is on top? This clip from the full interview will give you the answer and more.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.