With vaccines rolling out and news about cities lifting restrictions hitting the headlines, it’s safe to say that live events are on the horizon. As exciting as this is for event marketers, many are unsure of how face-to-face interactions will look as we transition from virtual events back to a hybrid or live setting. In this interview, Nate Siblock of Impact XM explores the role of in-person events moving forward and outlines why they’re so valuable for conducting business.
In this interview, Nate will answer the following questions and much more:
- What factors do marketers need to consider when interacting with customers as we resume live events?
- What are the specific aspects of face-to-face marketing that can’t be replicated in a virtual setting?
- How can companies navigate the transition back to face-to-face marketing?
Get access to the full interview today.