As our calendars start booking up with live events, the opportunities of re-engaging with our industry, our peers and our customers is within our grasp. So, how can event marketers rethink how they plan events to best take advantage of these opportunities in the new now? In this interview, Erik McKinney of Impact XM, shares the shifts the event industry has seen during the pandemic and what to expect as we get back to face-to-face.
In this interview, Erik will answer the following questions and much more:
- Have consumer expectations around live events changed, and how do you shift as a result?
- Has the pandemic created an inflection point for how we develop experiences?
- Are there any barriers to rethinking how we do live events and reimaging the attendee experience?
Get access to the full interview today.