At Impact XM, we help brands deliver engaging virtual experiences that drive business success. Whether serving as a compliment to live events or as a standalone strategy, virtual events, exhibits and environments will become increasingly important in reaching any customer, prospect, or employee worldwide.
Virtual events feature many of the elements traditionally associated with live events, enabling attendees to interact in an online environment rather than a physical location. On the other hand, virtual exhibits combine on-demand and self-guided access to the information that today’s customers expect within the framework of a traditional browsable trade show exhibit. Lastly, as the largest of the three, virtual environments offer a digital representation of physical environments themselves. From lowering the cost per visitor to powerful analytics, each immersive touchpoint has a number of benefits that help optimize the experience for visitors. Watch the video to learn more: