Trends to Watch: CES 2025 Themes 

Highlights and Themes from CES 2025

CES isn’t just a trade show, it’s a global stage for innovation. With 141,000+ attendees, 4,500 exhibitors, and cutting-edge advancements spanning AI, robotics, spatial computing, and more, CES 2025 set the bar for what’s next in experiential marketing.

Since its beginnings in 1978, CES has evolved from a consumer electronics showcase to what is now dubbed the “Consumer Everything Show.” This year’s event demonstrated how technology is reshaping human interaction, engagement, and storytelling in ways never seen before.

To uncover the key themes driving the future of brand experiences, our team explored CES firsthand, identifying the strategies, trends, and innovations that will define the next era of experiential marketing.

In this report, you will read about: 

  • Leading event themes 
  • Examples of successful experiences 
  • Strategic industry insights
  • Key takeaways and considerations 

 

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