As we all know, the Coronavirus (COVID-19) has had an overwhelming effect on the experiential marketing industry, forever changing the landscape of live events as we know it. With the world facing a new normal and the event industry getting ready to ease back in, brands are looking for a new approach to their event marketing efforts. With both the benefits of live and digital, the hybrid approach is the format of the future, creating more opportunities for brands to reach and support their customers. Unsure of what hybrid is or why it is beneficial? Impact XM has put together a guide to explain the benefits of hybrid and beyond.
In this download, you will learn:
- The many benefits of a hybrid approach
- Potential challenges and questions to consider with hybrid events
- A strategy to bridge the gap between live and digital events
Download your copy today.