Coronavirus (COVID-19)’s effects continue to be seen globally. With so many industries impacted, COVID-19 has had a notable influence on the event and experiential marketing industry. As members of this industry for nearly 50 years, we believe it is important that we work together to be better informed during these uncertain times.
In March 2020, Impact XM conducted an industry-wide survey on the effects COVID-19 has had on events and received responses from over 115 brands worldwide. If you would like to download the full results from the original survey, you can do so here.
In order to continue measuring trends as the COVID-19 situation unfolds, we have conducted bi-weekly spot surveys. These short survey results are being used to help us provide the industry with the information it needs during this pandemic.
Learn what the industry said in response to these questions from our June 8th spot survey and more:
• On a scale of 1-10, how concerned are you about the impact Coronavirus (COVID-19) will have on your business?
• In your opinion, when do you think events and event marketing will return to normal?
• Did your company cancel any customer-facing events during the crisis?
• What is your overall attitude toward the current situation?
Download your copy of the most recent spot survey report today.