At Impact XM, we invest heavily in thought leadership content to help educate and inform our clients and prospects of the top themes and trends that we observe at key industry events throughout the year. These thought leadership pieces are published in a variety of different formats, ranging from research spotlights and industry themes reports to case studies and our event audits.
This year, Impact XM had a diverse team of 32 experts travel to ASCO 2024 to report on their observations at the show and collaborated on an in-depth event audit of the show floor. Our event audits are presented one-on-one to you by one of our experts in the field. These presentations are a critical look at what happened on the show floor as we know many of our clients exhibiting at events often lack any time away from their booth to explore and investigate. You can rely on Impact XM’s Event Audits to highlight any key findings, in case you missed it.
Typically, our event audit presentations take no more than15 minutes to present, with another 15 minutes dedicated to open forum and further discussion. Most of our audits follow a consistent framework that explores architectural booth presence, attendee engagement tactics, and overall relevancy for marketers. At the end, we will also share a set of key takeaways that you can use today to optimize and improve your event marketing strategy for some of the biggest events across industries.
To request your own ASCO 2024 event audit presentation, please fill out the contact form on this page and we will follow up with you to schedule a call.
