In a recent conversation with Event Industry News, James C. Morris of Impact XM and host, James Dickens, explored the driving forces behind the quick rebound of the event and trade show industry. Morris shares examples of how Impact XM has seen clients thrive in recent months, particularly in diversifying their presence to international markets.
Excerpt:
“We have absolutely seen an explosion in global exhibiting whether it’s US companies going abroad or companies across the pond coming to the US….Brands have adopted a strategy to take a look at a holistic global approach to how the brand is received in different countries.”
To listen to the full podcast, check out the link below:
