With industries and businesses turned upside down, everyone is looking for new ways to connect with their target audiences. With a focus on digital and virtual, the marketing industry, and society as a whole, is reaching a new sea level. Impact XM’s Steve Mapes, Senior Vice President of Strategy, spoke with Dave Graveline of Into Tomorrow about ensuring the success of virtual events in today’s new reality.
As a leading event and experiential marketing agency, Impact XM is well versed in live, virtual, and hybrid event opportunities. While the event marketing industry had been migrating towards a greater inclusion of digital and virtual events already, the current situation the world is facing has elevated the need for these features and exponentially sped up the industry shift. Despite the circumstances, people still want to meet, interact, and engage with each other and brands. Advancements in digital are allowing us to do just that.
In this interview with Dave Graveline, Steve Mapes offers a number of best practices and insights on how Impact XM is helping our clients ease into virtual events and continue to connect with the people that matter most. From proper keynote etiquette and background selection to platform preference and content selection, no virtual stone is left unturned.
For access to these insights and the full interview with Impact XM’s Steve Mapes and Dave Graveline of Into Tomorrow, click the link below.