For the release of their new medication at the AAN expo, Acorda Therapeutics Inc. partnered with Impact XM to design their exhibit space. The booth featured a massive “sail” donning Acorda’s brand colors to attract attendees, and a “Bubble Pop” game kept visitors engaged while also collecting their professional interests for post-show follow up.
Excerpt:
“To draw in crowds, it started with a giant soaring “sail” visible from across the exhibit hall. Measuring 26.3-by-20 feet and rising more than 20 feet above the floor, the petal-shaped element was made of a metal framework with a fabric mesh infill shaded with purple-to-yellow gradation replicating the hues of the company’s logo. On the floor below, beams of light swept the carpet section leading into the booth, suggesting a figurative bridge for visitors.”
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