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Plan B: “Do you think you could double the size of our exhibit before show open tomorrow?”: Exhibitor Magazine Article

In an article published by Exhibitor Magazine, Ben Barclay interviewed Brittney Leeb, Director of New Business Development at Impact XM on how she was able to quickly solve cybersecurity firm, Avast’s last-minute request to double their booth size, less than 24 hours before the show opened.

Excerpt: Once we had a game plan, I hopped on my phone and asked the facility manager of our Las Vegas office to start digging through inventory for materials, alert the graphics team, and have a truck and driver standing by. Finally, I contacted our account manager for a new quote.

In less than an hour, we hustled back to our client — quote in hand — and told her we were set on our end if she could acquire the space. She practically sprinted to find her show rep and secure the empty footprint. At noon, she told us everything was a go. So I fired up our primed machine and started cranking out a sibling booth.

To read more about Plan B, check out the full article in Exhibitor Magazine or at the link below:


Read the full article here


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