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Maverick of Marketing: Is the Future of Events A Hybrid of the Past and Present?

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On a recent episode of the Maverick of Marketing hosted by Shannon Maverick, she talks with John Capano, Senior Vice President at Impact XM about the future of events.


Prior to February of this year (2020), virtual and hybrid events were on the rise. People were using more online cloud-based strategies to tie into their live events. But the arrival of COVID-19,  pushed the demand for virtual events to unprecedented levels, accelerating the trend.


In this interview, John will answer the following questions and more:

  • What are the alternatives to cancelling my events?
  • Will there be a move back to in-person as the economy starts to reopen?
  • What does the timeline for large big-scale events returning look like?
  • How do we continue to get in front of customers and help our clients do the same?


To listen to the full Maverick of Marketing episode check out the link below:


Is the Future of Events a Hybrid of the Past and Present? Episode


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