In an article recently published by EventMarketer, Executive Editor Rachel Boucher discusses how Nutanix filled the “hole” in their marketing calendar by creating an immersive virtual experience that was delivered to customers around the globe. With live events on hold, Nutanix still needed a way to interact with their target audience and their Virtual Xperience was the answer. With more than 3,000 attendees across three regional events, the experience was a great success.
Excerpt: “We were looking for something different that wasn’t just a webinar—that was, instead, an immersive experience where people could feel they were still a part of something…”
To read the full article, check out the link below: