In a guest column published on Corporate Event News, James C. Morris, Impact XM’s Vice President of Client Development, takes a look at how the science of human behaviorism can help brands create powerful experiences in virtual environments. With the big pivot to virtual due to the pandemic, brands have been thrust into the digital world for the foreseeable future. James will address how these companies can use human behaviorism, cognitive learning, and cognitive load to their advantage in the new marketplace.
Excerpt: “As brands and organizations wade into this new virtual event environment, it is important to examine how established learning theories and an emerging framework for addressing virtual audiences can inform the creative design and experiences delivered through virtual worlds.”
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