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On a recent episode of the EXPOsed Conferences podcast hosted by Kristina Daniele, she talks with Steve Mapes, Senior Vice President at Impact XM about how COVID-19 has disrupted experiential marketing and has accelerated rapid change within the events industry. Steve offers advice on how you can position your brand in the virtual space and keep up with industry trends.
In this interview, Steve will answer the following questions and more:
- Can you talk to us about the phases seen prior to COVID & now entering into the last months of the year?
- What is the best way for someone to determine which avenue is right for them?
- How do you see attendee expectations shifting moving forward into the next 6 months?
- What are key considerations an event planner/event organizer should be taking into account going into Q4 & 2021?
To listen to the full EXPOsed Conferences episode check out the link below:
Events Disrupted: Optimizing the Virtual Experience and Looking to the Future