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On a recent episode of the Mission Matters Podcast, Erik McKinney, Vice President Executive Creative Director at Impact XM, offers advice on how to effectively navigate the transition from virtual environments to more hybrid and in-person events.
In this interview, Erik will answer the following questions and more:
- How COVID continues to shape event and experiential marketing?
- How to reconsider designing experiences?
- Why is the emotional mindset of your audience important when designing experiences?
“It’s not just understanding why they’re at an event and what their objectives are from a business perspective, but trying to understand their emotional mindset as well, and apply that to how we create an experience and how we design an environment.”
To listen to the full podcast, check out the link below:
Experiential Marketing in the New Now