Events are vibrant hubs of excitement and collaboration, but their environmental impact can’t be ignored. To move towards a sustainable future, understanding the greenhouse gas emissions and waste generated during events is crucial. Driving Sustainability encompasses four pillars: Environment, Human, Social, and Economic improvement. Heather Griffin, VP of Marketing at Impact XM, explores the seven action areas of sustainability in her recent article feature for Corporate Event News.
Event attendees can contribute by being mindful of waste, but organizers and staff play a pivotal role in sustainability. The question then arises: How can event professionals practice driving sustainability for a cleaner, healthier, and more inclusive future?
Firstly, understanding your company’s sustainability goals is essential but then here are seven action areas to consider:
- Conservation: Reduce energy use by choosing venues and equipment that use renewable energy or are energy efficient.
- Innovation: Adopt sustainable production practices like consolidating packaging, using sustainable lighting, and eco-friendly cleaning products.
- Waste Reduction: Partner with local organizations to repurpose waste and offer attendees purposeful swag to minimize waste.
- Sustainable Cities and Communities: Opt for venues in sustainable cities with efficient public transportation to reduce GHG emissions.
- Health, Wellness, and Equality: Choose facilities with fair wages, diverse staff, and support for gender equality. Create engaging and healthy experiences for attendees.
- Partners and Platform: Collaborate with stakeholders and choose vendors aligned with your sustainability vision.
- Purpose and Commitment: Promote sustainability as a part of your job description, encourage stakeholders and attendees to act on sustainable initiatives, and communicate your sustainability vision clearly.
Heather Griffin, Vice President of Marketing at Impact XM, emphasizes that these tips are just a part of a larger plan. Collaborative efforts between event professionals are crucial for impactful change. Sharing progress and advocating for positive change will lead to a safer, healthier, and more inclusive world. Let your company’s sustainability efforts make the biggest impact.
Read the full article here.
