In a guest column published on BizBash, John Capano, Impact XM’s Senior Vice President of Client Development, dives into the pros of producing hybrid events. As lives events slowly return, we predict that our “new normal” will be one in which hybrid events are the norm. John Capano offers four reasons why hybrid events are poised to take events to the next level.
Excerpt: “With hybrid events, the online component creates a much more data-rich environment that can help brands test and track the effectiveness of various actions right down to generating sales and an ROI. This represents a huge leap forward for event marketing.”
To read the full article, check out the link below: