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Brand Refresh: Find Your X: TSNN Article

In her newest blog with Corporate Event News, Joy Kaufman Senior Creative Director at Impact XM, goes into detail about the challenges and opportunities that come along with a brand refresh. From knowing your audience, to knowing your brand, Joy shares key factors to consider when it comes to refreshing your brand.

Excerpt:

Any brand communication should ultimately answer these three questions:

●      Who are you?

●      What do you do?

●      Why should your audience care?

To read the full article, check out the link below:

Brand Refresh: Find Your X

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