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Brand Refresh: Find Your X: TSNN Article

In her newest blog with Corporate Event News, Joy Kaufman Senior Creative Director at Impact XM, goes into detail about the challenges and opportunities that come along with a brand refresh. From knowing your audience, to knowing your brand, Joy shares key factors to consider when it comes to refreshing your brand.


Any brand communication should ultimately answer these three questions:

●      Who are you?

●      What do you do?

●      Why should your audience care?

To read the full article, check out the link below:

Brand Refresh: Find Your X

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