As we continue to progress towards normal after the COVID-19 pandemic, sponsors, exhibitors, and attendees are steadily returning to in-person trade shows. However, some are still unsure whether to attend or stay home. Mike Sandler, VP of Client Service at Impact XM, provided his perspective to TWICE regarding the projected forecast and success for these in-person events.
“All of the events that have been scheduled for the last six months have all had great attendance numbers and the forecast going forward seems to be good as well,” echoes Mike Sandler, VP of client services for Impact XM, which operates events for a number of consumer technology companies. “We conducted research and saw an increase of decision-makers that attended live shows, which exhibited a positive sign in most directions.”
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