With major brands backing out of CES 2022 due to the uncertainties surrounding the Omicron variant, many were unsure about the success of this year’s event. However, CES kicked 2022 off on a high note as attendees flocked to the halls hosting over 2,300 companies. Event Marketer highlighted six brands who made the most of every square foot of floor space to engage with attendees at this year’s show including Impact XM’s client, Hisense.
“Always a staple at CES, Hisense drew attendees and media to its sleek, home-like booth through three major touchpoints: the “cube,” the Laser TV zone and the Connected Life zone. The cube was a massive structure that served as the most prominent design element within the space, with its interior screens synchronized to showcase the brand’s latest and greatest in ULED TVs and the technology that powers them.“
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