In her latest interview with Tyler Gallagher from Authority Magazine, Francesca Gangitano Senior Director of Strategy and Planning at Impact XM, goes into detail about the essentials for running a live event. Whether it’s an internal team, your client, or any audience, as a leader you must channel LOVE throughout the process otherwise it will show in the output.
“It is all about relationship building via the event and the impact it has on the space and place. So we think of the following: the hopefully indelible and lasting effects of the strategic intent, the immersive effects of the narrative arc, the multi-sensory design intent and design elements…”
To read the full article, check out the link below: