As part of Authority Magazine’s series “5 Things You Need To Know To Successfully Run a Live Virtual Event” they talked with Impact XM’s Senior Vice President of Client Development, John Capano. A year into the pandemic, event marketers are still navigating the world of virtual events trying to create something that can rival the in-person experience. John discusses best practices for planning virtual events to provide a memorable experience for attendees and reach business objectives.
Excerpt: “Based on your unique goals, objectives, purpose and audiences, you can create an engaging, memorable and useful experience for everyone involved. You might not be able to recreate a live Rolling Stones concert or the best Las Vegas closing party you’ve ever been to, but you can deliver an engaging, shareable event that communicates your key messages, drives more leads, and sells more product than ever before.”
To read the full article, check out the link below: