Erik McKinney, Senior Vice President of Creative and Strategy chatted with Authority Magazine to discuss the importance of investing resources and energy into building a brand which help aid general marketing and advertising efforts. They also discuss the 5 strategies companies should be doing to build a trusted and believable brand.
Excerpt:
“An enduring brand adapts to the change, but always stays true to what it is and, by doing so, builds its credibility in the eyes of the audience. This credibility makes it easier to introduce new products and ideas into the world…”
To read the full article, check out the link below:
