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In a recently published article, Claire Hoffman of BizBash presented 10 smart tips for keeping attendees engaged before, during, and after a virtual event. With the abundance of virtual events available to people today, attendees are starting to feel “virtual fatigue” and need compelling value to stay engaged. Impact XM’s own Steve Mapes, Senior Vice President of Strategy, provided a key tip on why networking opportunities are so crucial during virtual events.
Excerpt: A great starting place is a networking lounge,” says Steve Mapes, senior vice president of strategy for global event and experiential agency Impact XM. “These lounges can offer attendees networking options such as scheduled discussions, group chat by topics, and discussion forums.”
To read more about Steve Mapes’ engagement idea and other tips for virtual events: