Impact XM is proud to announce that our client, New Balance, was recognized by Event Marketer as one of the standout photo activations at the 2024 TCS New York City Marathon Expo. As the title sponsor and official gear provider, New Balance was front and center at the expo’s entrance with an immersive pop-up experience. Attendees entered through a portal flanked by mirrored displays, journeyed past a wall showcasing the evolution of running gear, and explored the latest offerings. This well-organized retail space allowed athletes to make purchases efficiently and enjoy multiple branded photo opportunities for their first official race pictures.
At Impact XM, we specialize in crafting engaging experiential marketing solutions that resonate with audiences and elevate brand presence. Our collaboration with New Balance at the NYC Marathon Expo exemplifies our commitment to delivering innovative and impactful experiences.
