Beindorf Brings Over 25 Years of Marketing Strategy and Live Event Experience to the Global Experiential Marketing Agency
Dayton, N.J. (February 21, 2023) — Global full-service event and experiential marketing agency Impact XM has announced the appointment of Jennifer Beindorf to senior vice president of client services. With more than 25 years of experience in the event and experiential marketing industry, Beindorf will help lead the Client Service team to deliver exemplary, innovative solutions for each brand’s specific needs, with a focus on an in-depth understanding of clients’ business goals and objectives.
Beindorf is a strategic business and marketing innovator who understands the ever-changing business landscape and the important role of technology and consumer trends. Having been on the client side, she knows all too well clients’ priorities and challenges in managing the overall marketing mix while seeking opportunities to leverage live events and exhibit programs to deliver on specific business, marketing and sales objectives. At Impact XM, she will leverage her expertise in business strategy, marketing, brand building, exhibit programs, corporate meetings, events and consumer activations to support the client service team in offering thoughtful, proactive experiential marketing solutions.
Jennifer Beindorf joins us with an impressive background, launching her career at Ford Motor Company before later moving to the agency side. Throughout her agency experience, she has worked with a variety of clients across tech, health care, financial services, automotive, heavy construction and consumer products verticals. In addition, Beindorf has lived and worked in Sao Paulo, Brazil and conducted business throughout Latin America and Asia, making her a valuable addition to the Impact XM team as it continues to grow its international reach.
“Jennifer is an inspiring leader whose extensive background and expertise in the event and experiential marketing industry will grow the skills of the Client Service team as they learn from her consultative approach with clients to constantly offer proactive solutions and innovative thinking on experiential marketing,” said Jared Pollacco, CEO of Impact XM. “We are constantly evolving and growing as an agency by finding ways to implement strategic sales growth, while also retaining customer satisfaction by connecting and collaborating with others. Jennifer’s experience and skills will be incredibly instrumental to us, and I am very happy to welcome her to the team.”
About Impact XM
Impact XM is a global, full-service event and experiential marketing agency with nearly 50 years of creating ownable experiences custom-made for your brand, personalized to your audience, and designed to deliver the results you desire. All together this culminates into the right solution for you, and what they call X. well-crafted. Trusted by some of the world’s most respected organizations, Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Dallas, Washington D.C. and London, England. More information can be found here.