Leading Experiential Marketing Agency Enters Its 50th Year With Industry Recognition, Expanded Leadership, Expanded Programming and a Brand Refresh
Dayton, N.J. – Dec. 22nd, 2022 – Rounding out a year of incredible accomplishments and advancements, global experiential marketing agency Impact XM is celebrating its ongoing growth as it heads into its 50th year of innovation and success.
After nearly half a century as a pioneer in the events and exhibits industry, Impact XM announced its brand refresh in 2022, recentering itself as an ever-evolving leader. A new brand promise of “X well-crafted” represents the variety of solutions and services, and the passion and dedication that Impact XM provides, while remaining true to the agency’s storied history of innovation and creativity.
In 2022, the agency also earned several awards for its work. Impact XM was named to Event Marketer’s Fab 50 list and Top 100 It List, Chief Marketer’s Top 200 List, and EXHIBITOR Magazine’s Find It – Top 40 list, and as shows returned to an in-person format, trade show exhibits for Longeviti and Hisense were honored with Silver and Bronze Event Marketer Experience Design and Technology Awards and Platinum World Exhibition Stand Awards. The Longeviti exhibit also received a bronze Stevie for healthcare marketing campaign of the year in the Business Stevie Awards and Hisense was named to Exhibitor Magazine’s 2022 Best of CES List.
Alongside its robust roundup of honors, the agency made waves internally, with the promotion of president Jared Pollacco to chief executive officer and Erik McKinney to senior vice president of creative and strategy. Other industry veterans also joined agency leadership, including Shana Carr as chief operating officer, Chad Helmer as vice president of operations, and Francesca Gangitano as senior director of strategy and planning, bolstering a next-level team of creative and strategic minds.
The agency was also proud to welcome a number of new, high-profile clients to its roster, including Amazon Web Services, New Balance, Hisense, C3ai, BIC, Panasonic, and Q2 among many others.
As a true industry leader, Impact XM is also committed to the exchange of knowledge and best practices. From investing in fresh research and sharing thought-provoking content to hosting over 18 successful thought leadership Rethink conferences, their team understands the importance of educating the marketplace. In 2022, changing with the times, they launched a series of accessible bite-sized content through a webinar series that discusses upcoming trends and actionable insights.
“This year’s success is a testament to the unwavering commitment to excellence and innovation our team brings every day,” said Jared Pollacco. “Impact XM continues to push the boundaries
of what experiential marketing can – and should – look like. I’m proud of our accomplishments, and as we enter our 50th year, I eagerly anticipate the ways we continue to create and define our legacy.”
To learn more about Impact XM, visit www.impact-xm.com.
About Impact XM
Impact XM is a global, full-service event and experiential marketing agency with nearly 50 years of creating ownable experiences custom-made for your brand, personalized to your audience, and designed to deliver the results you desire. All together this culminates into the right solution for you, and what they call X. well-crafted. Trusted by some of the world’s most respected organizations, Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Dallas, Washington D.C. and London, England. More information can be found at https://www.impact-xm.com.