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Impact XM Expands Leadership Team with Appointment of Frank Verrilli

October 20 2021


Long-Time Industry Expert Joins the Global Experiential Marketing Agency as Vice President, New Business Development

Oakville, Ontario – Global experiential marketing agency Impact XM further expands its world-class team with the appointment of industry expert Frank Verrilli, who will take on the role of Vice President, New Business Development.

Verrilli joins Impact XM with over 18 years of leadership and business development experience, including more than ten years of experience in the marketing industry. Prior to joining Impact XM, Verrilli served as Vice President, Client Partnerships with the ASTOUND Group, where he was responsible for procuring profitable business and client retention. With his tactical approach to client rapport and management, Verrilli brought on many A-list clients including CBS, Porsche, and Adidas.

“Impact XM is a leader in the event and experiential space, and I am thrilled to join this award-winning agency,” said Frank Verrilli, Vice President, Business Development. “With a recent influx of new talent, Impact XM is positioned for tremendous growth, now more than ever before. And the best part, I feel like we are just getting started.”

As Vice President, New Business Development, Verrilli brings a fresh creative perspective to the Impact XM team. With experience serving a broad spectrum of clients in different sectors, Verrilli’s diverse portfolio ensures that each client is met with an effective marketing and event strategy. His unparalleled enthusiasm, dedication and entrepreneurial spirit instill an extraordinary energy amongst the team, fostering an environment where creativity and innovation are encouraged.

“At Impact XM, we believe in bolstering client success through innovation and creative planning — something that’s driven by the continuous growth of our world-class team,” said Jared Pollacco, President of Impact XM. “Frank’s deep understanding and passion for the industry as well as his focus on collaborative team building will help further Impact XM’s mission of providing compelling and effective solutions that meet the needs of all our clients. I look forward to the continual growth and success of the company brought on by Frank’s expertise in this ever-changing industry.”

About Impact XM

Impact XM is a global event and experiential marketing agency with nearly 50 years of experience creating events, meetings, conferences, exhibits, environments, digital engagements, and consumer activations to connect clients’ target audiences with their brands. Trusted by some of the world’s most respected organizations, Impact XM has been recognized for insightful strategy, brilliant creative, smart fulfillment, and purposeful metrics. Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Dallas, Washington D.C. and Zurich, Switzerland. More information can be found at http://www.Impact-XM.com

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