FOR IMMEDIATE RELEASE
August 10 2020
Impact XM Announces Nick Borgdorff as New Senior Vice President of Operations
Industry Veteran Joins the nearly 50-Year-Old Agency to Oversee Organizational Strategy Amid COVID
Dayton, NJ –Impact XM, an agency that specializes in event and experiential marketing, recently named Nick Borgdorff as Senior Vice President of Operations.
As SVP of Operations, Nick will be responsible for the overall business activities of Impact XM, focusing on the strategic alignment of systems, business processes, and organizational structure. He will work closely with the Executive Team to create an optimal company structure to help navigate through the challenges brought upon by the COVID-19 pandemic.
“COVID-19 highlights the need for successful companies to be nimble in the face of adversity,” said Jared Pollacco, President of Impact XM. “Bringing Nick on board is part of Impact XM’s continuing effort to strategically invest in people and systems in response to our customer’s needs and the business environment. His vast experience and capabilities are tremendous assets, especially during these unprecedented times.”
Borgdorff began his career in the trade show and events industry in 2005 as a Business Analyst at Freeman. During his 11-year stint at the company, he developed a multi-platform revenue and cost forecasting system. He also held the roles of Assistant General Manager of the Chicago branch and Senior Director of Operational Execution. He subsequently served as Executive Vice President of Derse in Milwaukee, WI from 2016 to 2020. He was responsible for the company’s day-to-day operations with a focus on post sales processes and performance.
Throughout his career, Borgdorff has focused on business process optimization and reporting and analytics that support Executive decision processes. He has a passion for Leadership Development and extensive experience in development and deployment of custom systems to support unique business processes as well as implementation and configuration of ERP systems.
“I am excited to join the team at Impact XM. We are all aware of the challenging environment, but I believe we have the best team in the industry to provide unique value to our customers as our industry moves down the road to recovery,” said Borgdorff.
About Impact XM
Impact XM is a nearly 50-year-old global event and experiential marketing agency that creates events, meetings, conferences, exhibits, environments, digital engagements and consumer activations to connect clients’ target audiences with their brands. Trusted by some of the world’s most respected organizations, Impact XM has been recognized for insightful strategy, brilliant creative, smart fulfillment, and purposeful metrics. Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Washington D.C. and Zurich, Switzerland. More information can be found at https://impact-xm.com.