CES 2025 proved to be a global stage for groundbreaking technology and creative brand activations, and Impact XM is proud to celebrate Hisense being recognized by BizBash as one of the standout brands driving innovation this year.
Held from January 7-10 across 12 venues in Las Vegas, CES 2025 spanned over 2.5 million square feet of exhibit space, showcasing emerging trends like artificial intelligence, digital health solutions, sustainability, mobility advancements, and more. Amid thousands of exhibitors vying for attention, Hisense captured the spotlight with an immersive booth experience that seamlessly embodied the theme “AI Your Life.” Designed and executed by Impact XM, the booth showcased creativity, innovation, and cutting-edge technology.
The Hisense booth demonstrated how artificial intelligence enhances everyday living through interactive zones and dynamic activations. A dedicated gaming area, branded “AI Your Game,” featured cutting-edge Hisense laser TVs, AR glasses, PC gaming setups, and an Xbox sponsorship that captivated attendees. The booth’s centerpiece was a large LED screen showcasing sponsored gameplay of the popular Wukong game. Adding artistic flair, Dylan Sadiq—known as The College Cuber—created six unique Rubik’s Cube art pieces live, while special guest appearances by a Harlem Globetrotter and FIFA legend Júlio César brought further excitement to the space.
Throughout the week, Hisense showcased its latest innovations, including laser TVs, gaming systems, and home appliances, through expert-led product demos on stage. To enhance engagement, the booth featured a “Passport Experience” where visitors scanned their badges at 12 interactive zones. Attendees completing at least eight zones earned customized prizes, including hats and personalized jerseys.
The creativity and strategic design of Hisense’s booth ensured it stood out in a competitive landscape, earning well-deserved recognition as a CES 2025 innovation leader.
Discover the innovation and creativity behind Hisense’s standout booth at CES last year. Stay tuned for an in-depth case study from this year’s event, where we’ll dive deeper into the remarkable designs and technologies that captured the spotlight.
