The annual Consumer Electronics Show (CES) 2024 is a melting pot of innovation and cutting-edge technology, bringing together industry leaders and experts to share their insights on the future of tech. Among the prominent voices was Francesca Gangitano, Senior Director of Strategy and Planning representing Impact XM, a company renowned for its expertise in experiential marketing.
Gangitano’s presence at CES 2024 did not go unnoticed, as she delved into the pivotal role experiential marketing plays in shaping the narrative of brands in the digital age. Her daily insights and predictions, aka Fran On The Street, that were shared to Impact XM’s social media channels addressed hot topics at CES 2024 and caught the attention of several key experts in the industry.
As a result, the article on Event Marketer captures the essence of her contribution and sheds light on the key takeaways from her perspective. According to Gangitano, the evolving landscape of consumer preferences demands a dynamic approach to marketing, emphasizing the importance of creating immersive brand experiences. The blog post draws attention to Gangitano’s observations on the meaningful fusion of technology and experiential marketing.
Highlighting some of her favorite experiences from across the show, from the smallest to the largest, Gangitano’s predictions from the previous year were accurate realities for this year. If everything we observed was boiled down to one key takeaway from CES 2024, it would have to be the concept that ‘everything that can be AI-enabled, will be AI-enabled’.
Gangitano’s expertise, as showcased in the CES 2024 perspectives, serves as a testament to Impact XM’s commitment to pushing the boundaries of experiential marketing. If you wish to read more on the emerging themes and trends from CES 2024, be sure to sign up for our newsletter and emails to be the first to receive the latest and greatest thinking from Impact XM.