Every year, the Hermes Creative Awards celebrates the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Now in its 18th annual iteration, the Hermes Creative Awards is one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates and Fortune 500 companies, demonstrating the diversity and innovation celebrated by the awards.
We are thrilled to announce that Impact XM has been awarded the prestigious Platinum prize in the Hermes Creative Awards for our exceptional work in trade show exhibits. Our project for Five9 exemplifies innovation and excellence in crafting a trade show booth experience that not only attracted attention but also drove business results.
The Challenge
Five9, a leading provider of cloud contact center software, faced a pivotal challenge at CCW. Their objective was to elevate closed sales from both existing and new clients by increasing booth traffic and facilitating total on-site demos. The challenge was to design an impactful presence that would stand out in the crowded trade show environment.
The Solution
In response to the challenge, Impact XM crafted a remarkable trade show booth experience for Five9. This vibrant 50’ x 50’ booth structure was designed to serve a multitude of purposes, incorporating a live news desk for streaming broadcasts, two secure meeting spaces for executive discussions, double-sided demo stations enabling Five9 staff to conduct a record-breaking number of on-site demos, casual meeting spaces, and an engaging VR golf activation.
To add a touch of celebration and inclusivity, Five9 embraced Pride month by illuminating their booth in a vibrant rainbow on the first day of the event. They also distributed individual Progress Pride Flags and exclusive Five9 Pride enamel pins.
The Impact
The results were nothing short of spectacular. The scale and interactivity of Five9’s booth experience at CCW dominated the show floor, making it one of the largest and most captivating presences visible from all entry points. Five9 achieved record-breaking visits and demos, ultimately leading to the closure of a significant net new logo on-site. The booth became the undeniable highlight of the entire event, generating buzz and conversations that reverberated throughout the industry. You can view the full case study here.
The Hermes Creative Awards recognized this project as a shining example of excellence and innovation. Impact XM’s ability to create an immersive and engaging experience not only reflected positively on Five9 but also set a new standard for trade show exhibits. As the information revolution continues to evolve, the Hermes Creative Awards honor those who push the boundaries and redefine the way we communicate and engage with the world. Through their creativity and ingenuity, Hermes winners are shaping the future of communication and leaving an indelible mark on the industry.
