Impact XM proudly celebrates Dana McDonald, who has been named one of the Top 50 Women Leaders of Philadelphia for 2024 by Women We Admire. As the Senior Director of New Business Development at Impact XM, Dana has been instrumental in driving growth and innovation in the experiential marketing industry.
With over 15 years of experience, Dana is a seasoned professional in business development, sales leadership, and strategic planning. At Impact XM, she acts as a strategic advisor to new and prospective clients, guiding them in defining and achieving their brand goals through successful sales campaigns and initiatives. Her role includes leading the development of cross-functional teams for new partner program opportunities, ensuring a cohesive and effective approach to each project.
Before joining Impact XM, Dana held significant roles at Her Campus Media, where she was the Director of Sales and Business Development, and at an exhibit house, where she served as the Strategic Director of Business Development. In these positions, she excelled in managing new business opportunities, strategic initiatives, and mentoring colleagues in best practices. Her career also includes experience at an event marketing agency, where she managed sales operations and CRM initiatives for both domestic and international accounts.
Dana McDonald’s academic background includes a BS in Business Management with a minor in Marketing from Philadelphia University. Her extensive expertise and dedication to her field make her a standout leader in Philadelphia’s vibrant business landscape. At Impact XM, she continues to be a driving force behind the company’s success, contributing to unforgettable live events and branded environments for global brands such as Amazon, NVIDIA, and Takeda.
Impact XM celebrates Dana McDonald’s achievements and her recognition as a top woman leader in Philadelphia, underscoring her significant contributions to the experiential marketing industry. To learn more about McDonald’s recognition and the full list of The Top 50 Women Leaders of Philadelphia for 2024, please check out the full article at https://thewomenweadmire.com/2024/07/16/the-top-50-women-leaders-of-philadelphia-for-2024/.
