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Impact XM Global Experiential Marketing Agency

30 Years of Kawasaki’s MULE Side x Side

In 1987, Kawasaki introduced their first MULE side x side, a product that revolutionized the utility vehicle industry. Now 30 years later, more than half a million MULE side x sides have been produced and their power and quality have advanced to be better than ever. In order to celebrate their 30 year anniversary and Kawasaki’s great accomplishment, Impact XM brought the idea of the “side x side” to another level. A large side by side display was created to show how the MULE has changed throughout the years. On one side will be the original MULE from 1987 in all its glory. On the other side of the display, the newest model of the MULE will show how the vehicle has progressed. The MULE side x sides will be on display at a number of shows this year, kicking off with the 2017 Farm Progress Show.

Photo credit: Mike Ver Sprill

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