Dayton, NJ (Friday – Jan. 03, 2025) – Impact XM, a global leader in event and experiential marketing, celebrated an extraordinary year of growth and success in 2024. The agency’s achievements were driven by a combination of innovative experiences, strong client partnerships and strategic initiatives, solidifying its standing at the forefront of the industry. Impact XM’s continued evolution throughout the year included expanding its client roster, attracting top talent, and making key acquisitions reflecting the agency’s commitment to delivering exceptional results and creating memorable experiences for clients worldwide.
As part of its ongoing growth, Impact XM broadened its presence by integrating new capabilities and expertise through acquisitions. The addition of Matrex Exhibits brought specialized expertise in creative exhibit design while expanding Impact XM’s footprint in Chicago. Similarly, the acquisition of Enigma Creative Solutions extended its reach into the UK market, enhancing its ability to deliver impactful experiences on a global scale.
Proving the agency’s ability to produce award-winning work, Impact XM received numerous accolades in 2024. Impact XM earned recognition from the BizBash Event Experience Awards for Best New Event Product/Service with xBI, its bespoke business intelligence platform focused on driving success across event and experiential marketing portfolios and from EXHIBITOR Magazine’s 2024 Find It Top 40. The agency also secured a Gold Stevie® for Marketing Campaign of the Year in Healthcare (Ferring Pharmaceuticals) and a Silver Stevie for Marketing or Advertising Agency of the Year. Additional honors included placements in the AdAge Agency Report, Event Marketer’s Fab 50 and Chief Marketer’s Top Agencies of the Year list. Additionally, Impact XM celebrated the success of client Bicycle Therapeutics, whose booth was named Best Small Booth at ASCO 2024 by EXHIBITOR Magazine, showcasing the agency’s expertise in creating impactful, award-winning designs.
The agency’s design excellence was celebrated with Platinum Awards from Hermes Creative Awards and MarCom Awards for trade show exhibits with Five9, GAF and Hisense. Moreover, the BizBash Most Innovative Meetings of 2024 recognized the Sunbelt Rentals POWERHOUSE event, while the Event Marketer Gold Event Experience Award acknowledged the outstanding Executive Briefing Center Design for Hanwha Vision America.
The agency also celebrated individual achievements, with Dana McDonald, Senior Director of New Business Development, being recognized among the Top Women Leaders of Philadelphia by Women We Admire and Heather Griffin, VP of Marketing, named one of the Top Women Leaders in New Jersey.
“2024 has been a year of remarkable achievements for Impact XM, driven by the creativity, dedication and collaboration of our team,” said Jared Pollacco, CEO of Impact XM. “With our expanded capabilities, strategic acquisitions and continued commitment to innovation, we are excited to build on this success and continue delivering exceptional experiences for our clients in the years ahead.”
Alongside its robust lineup of awards and recognitions, the agency continued to grow internally, adding over 100 new employees and bolstering its leadership team with key appointments. These include Christine Cenicola as SVP of People and Culture, James C. Morris as EVP of Growth, Matt Mongoven as SVP of Client Services and Frank Verrilli as SVP of New Business Development.
Additionally, Impact XM reinforced its commitment to the healthcare industry with the launch of the new Impact XM Health website. This platform highlights the agency’s expertise in delivering transformative event experiences for leading life science companies, underscoring its dedication to elevating healthcare marketing through innovative, in-person and digital experiences.
The company continued its strong commitment to sustainability in 2024, setting new standards in the event marketing industry. By focusing on waste reduction, innovation and social responsibility, the agency drives impactful change through partnerships and global emission-reduction goals. Their ongoing efforts ensure every experience is designed with a sustainable future in mind.
To learn more about Impact XM, visit www.impact-xm.com.
About Impact XM
Impact XM is a global, full-service event and experiential marketing agency with over 50 years of creating ownable experiences custom-made for your brand, personalized to your audience, and designed to deliver the results you desire. All together this culminates into the right solution for you, and what they call X. well-crafted. Trusted by some of the world’s most respected organizations, Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Las Vegas, Chicago, Dallas, Denver, Los Angeles, Washington D.C. and London, England. More information can be found at https://www.impact-xm.com.
