ASCO is one of the most important and influential congresses in the world, driving engagement and design approaches for healthcare companies well beyond Oncology.  

With that in mind, Impact XM surveyed this year’s exhibit floor to uncover trends and identify new opportunities for healthcare exhibitors. Some of the key findings from this year’s audit include: 

• Less “Big Wow” engagement, more storytelling 

• “Unpacking” portfolio lifecycle to align with audience interests 

• Patient narratives get more of the spotlight   

Join us to hear more about these and more insights in our ASCO 2023 report. Please fill out the contact form above and we will reach out to set up a 30-minute meeting to review.