May I Have Your Attention Podcast host, Justin Nassiri, spoke with Steve Mapes, SVP of Strategy at Impact XM about the future of events. With so much uncertainty going into 2022, Justin interviewed Steve about his experiences and insights about how the event channel will evolve in the coming months.
Excerpt:
“So everything is changed. And we definitely see that in our space. As I mentioned, we spent the last 18 months in the virtual world and we’ve learned a lot and learned new ways to engage. What’s happened is the definition of time and space, and physicality is totally being redefined by events where events used to have a hard, open and closed date. Now it’s softer.”
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