FOR IMMEDIATE RELEASE
November 4 2021
IMPACT XM ANNOUNCES SOHINI MITRA AS VICE PRESIDENT OF EXPERIENTIAL SERVICES
Experiential Marketing Veteran Joins World-Class Agency, Working Toward Team Synergy and Inclusivity
Dayton, NJ – Global experiential marketing agency Impact XM appoints industry leader Sohini Mitra as Vice President of Experiential Services.
In her role as VP, Mitra’s expertise will be focused internally, overseeing the Account Management Business process as well as managing Meetings and Events, and the Experiential Productions departments.
At Impact XM, Mitra’s main initiative is to foster an inclusive work environment. As a woman in leadership, she stresses the importance of ensuring every employee has a voice when making any decision. The pillars of diversity, equity and inclusion are essential to her work — as her go-to motto states, “together, we can make anything happen.” Whether managing client-employee relationships or internal team dynamics, Mitra makes sure everyone involved is met with equitable solutions.
“We are very excited to have Sohini on board with us at Impact XM, assisting in our continual effort to invest in people and systems while building teams that ensure our clients are met with the highest quality of services,” said Jared Pollacco, President of Impact XM. “Her dynamic leadership skills and extensive knowledge of the industry are a tremendous asset to the team.”
With over 20 years of marketing experience immersed in the trade show and event industry, Mitra has worked with clients in many different sectors, including healthcare, consumer products, technology, and gaming. She also focuses on building and empowering teams that consistently work toward growth and successful outcomes.
“Company growth and development can’t take place until every employee is also given the chance to learn, grow and feel comfortable at work,” said Mitra. “I believe the strongest teams are ones where all voices are welcomed, and that’s what we are doing here at Impact XM. I am thrilled to be a part of the team and continue working toward creating a more inclusive workplace.”
About Impact XM
Impact XM is a global event and experiential marketing agency with nearly 50 years of experience creating events, meetings, conferences, exhibits, environments, digital engagements, and consumer activations to connect clients’ target audiences with their brands. Trusted by some of the world’s most respected organizations, Impact XM has been recognized for insightful strategy, brilliant creative, smart fulfillment, and purposeful metrics. Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Dallas, Washington D.C. and Zurich, Switzerland. More information can be found at http://www.Impact-XM.com
