As marketers, we are tasked with making a brand more memorable than the next. We must leave a smile on the mind of every consumer. But how do we do this successfully? When it comes to an effective experience, theming is the glue that holds it all together. In this bonus clip, author James H. Gilmore provides examples of why theming is so important and how to use it to your advantage.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.
